Role: Creative Director

Agency: Momentum Worldwide

Brief and Project:
Launch the official partnership between Patrón and F1 by creating a global activation playbook that builds
upon the brand’s shared values of Handcrafted Mastery and Dedicated Precision. Handcrafted Precision.

Lead the development of a global toolkit to create consistent multi-channel activations across the globe. Developed standards for everything from experiential paddock club takeovers to global travel retail footprints, to watch parties to shopper programs. Oversaw global offices to create highly curated and locally nuanced footprints in Australia, England, Canada, America, Mexico and more.