I was born somewhere between Moscow and New York
on the cusp in July.

I’m a Creative Director who’s passionate about visual and experiential storytelling with a knack for ideation, process and through-the-line thinking. I’ve got 12 years of experience with deep category knowledge in the Alc/Bev and Luxury sectors. I’ve touched everything from ATL campaign work to shopper but my sweet spot lies between brand building and experiential.

When i’m not dreaming up ideas and leading teams, i’m into: interior design, tiny details, museum tripping, pets, flora and botany, elaborate dinner parties, mixology, house music and heavy metal.

I’ve had the pleasure of working on brands like: Patrón, Bombay Sapphire, Clinique, Angel’s Envy, Grey Goose, Pacifico, Modelo, Corona, Jameson, Jack Daniel’s, Dos Equis, TBS, Perrier, Coca Cola, MaxMara and American Express.

Let’s build something together.

sasha.m.zaitsev@gmail.com