Role: Senior Art Director on digital, paid and social.

Project: Just as we were gearing up for the most epic St Patrick’s Day event with a national campaign culminating in a chance to attend a live Anderson .Paak show in LA, the world shut down due to Covid-19. Within 48 hours, we had to rethink our “Meet Me at the Bar” campaign, and redirected all our messaging towards the people at the heart of the brand, the bartenders. Jameson was among the first to pledge support (and match donations) to an emergency bartenders fund
while urging consumers to stay connected with a virtual #CheersTogether moment.
We became the #1 most talked about whiskey, had 1 BILLION media impressions, and organically reached 3.1mm people.

Agency: Night After Night
Creative Director: Rebecca Lysen Junior Art Director: Haley Cimillo Copy: Erika Marlor

PHASE ONE | BUSINESS AS USUAL

OOH

Social

PHASE TWO | THE PIVOT

Social