Role: Senior Experiential Art Director, set and spatial design, concept, promotion and activation strategy, on-site creative.
Agency: Mirrorball

Based off of the notable role of the motel in a musician's journey, we created a 2 night pop-up motel in 5 cities where fantasy and reality blurred, igniting unique experiences for 1,500 consumers each night. Enjoy your stay at Jack Daniel’s House No. 7.