Role:
Associate Creative Director, concept, set and spatial design, promotion and activation strategy, on-site creative.

Agency:
Momentum Worldwide

Concept:
Position Corona as the brand at the cutting edge of culture by creating a series of on-premise and private events.
Fine Life LIVE launched with 6 events across the US. Each one featured LIVE performances from up-and-coming artists like Tkay Maidza in collaboration with FADER, a pop-up record shop with LIVE vinyl cover customizations, all in an environment that reinterpreted the beach. Plus, we introduced a new Corona twist on NFTs— the NF-FREE designed by digital artist Bryce Wong where it’s all about the vibe over the value.